Exhibiting on a budget: 5 secrets to summer show success
The season of county shows and summer festivals is upon us. They can be a great way to get your business in front of large hordes of potential customers. But how do you get people to come over and talk to you when they’re busy being distracted by motorbike stunt riders, handsome livestock and the Pimms tent?
We’ve got a few nifty ideas to attract people to your stand and get your brand noticed without spending a fortune…
1. Get in the spirit of things!
Visitors to summer shows and festivals are generally there for a fun day out. So don’t be too salesy. Be fun!
How about creating an awesome, high definition backdrop for people to take selfies in front of? Link it to a social media competition to win something fab and you’ve got the recipe for some great brand awareness and some real leverage for your Twitter channel.
2. Stand out from the crowd
If you’ve got something to shout about, make sure people can find you. Our giant feather flags stand 3.6m high so they’ll really grab people’s attention from a distance.
You don’t have to wait for people to come to you. Why don’t you go to the people! Our backpack flags are great for reaching those corners other businesses just can’t reach. Send out your most cheerful and engaging staff with a handful of marketing materials to go and greet visitors all over the venue.
4. Give people somewhere to rest their weary legs
Finding somewhere to sit at one of these shows can feel a bit like the quest for the Holy Grail.
Our fantastic deck chairs are just perfect for offering visitors a quick pit-stop. Have a few cold drinks on hand and you’re on to a winner. Once people have taken advantage of your seat, they’ll feel positively inclined to give you a minute or two of their time.
Alternatively, go for a clutch of seating cubes. You can easily use these back at your office once the show’s over too.
5. Ditch the table
Unless you’re selling things that absolutely needs to be displayed on a table, don’t have one. It’s too tempting to stand (or, even worse, sit) behind it all day. That’s not very inviting now, is it?
If you do need somewhere to put a few brochures or rest your laptop, there are other options which take up much less space and encourage people to walk around your stand.
Preparing for outdoor exhibiting
The likelihood is that you’ll be exhibiting within a marquee, as there’s no accounting for the British summertime weather. But if you can be outside your tent, go for it. You’ll be more likely to attract the attention of passers-by.
The good news is that most of our range of fabric exhibition stands and furniture are just fine for outside use. You can select outside fabric options for our seating cubes and flags. For most of the rest of it, you just need to make sure you’ve given the fabric cover a quick wash before you use it outdoors. And you can stick it back in the washing machine when you’re done to keep it fresh for the next event.
So go on, embrace the season and do something a bit different to your usual exhibition regime. You’ll enjoy it nearly as much as the visitors!