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5 Top Tips for Nailing Your Exhibition Stand Design

Setting up artwork for printing can be a bit daunting if you haven’t done it before. Here are some hints and tips to make sure that your artwork will be good to go.

1. Understand what the stand is for

Are you using your stand at an event or exhibition? If so, what are your objectives for the event? Are you trying to raise awareness of your brand? Do you want to show off a new product? Do you need to collect leads?

Being clear on what you want to achieve is a great place to start. It can help you decide what should go into your design, and what you can leave out. You can also start checking that you have all the assets you need for the design process.

2. Download a template

It’s much easier to set up your artwork right the first time if you have a template to work to.

Each of our products have artwork templates you can download from the product page. If it all looks a bit foreign, read about how to use the artwork templates here.

3. Choose your images carefully

Check that the images you are using are an appropriate size for the product they are going on. The resolution should be at least 300dpi at the size it is to be printed for the best quality print.

It’s no good using an image that looks great on an A4 sheet then stretching it up to fill an XL fabric stand. The chances are it will end up being pixilated and fuzzy.

Having said that, we know from experience that finding a photo that will be 300dpi on a 3 metre stand is nigh on impossible. Go for the highest resolution you possibly can. We’ll flag it if we’re really concerned about the quality.

4. Don’t go too text-heavy

Be conscious about the amount of text you’re using. There may be a lot of space to use but there’s no need to fill it with a mass of text. No one is going to stop and read it. Overall impact is far more important.

We know there are loads of great things to say about your business, but the key is to keep text concise and to the point. Bullet points are a great way to get any necessary information across.

Keep the size of the text relatively large, whether you are designing for a flag, an exhibition stand or a tablecloth. It needs to be able to be read from far away to draw people in.

5. Go for impact!

Simplicity is key when it comes to designing your artwork. You need to grab attention as quickly as possible. Make it eye catching.Try using a striking image as your background or flood the print area with your brand colours. Make sure any text and logos stand out. Use bold, white text on dark backgrounds. If necessary, use a reversed out, white version of your logo too.

You don’t need to say everything you want to say on the stand. You can have brochures, postcards or leaflets to do that for you.

To demonstrate some of our points…

We’ve had some fun designing a straight stand that showcases several of our design sins in one go!

Bad Artwork

  • There’s far too much text. No one is going to stand and read this.
  • Inconsistent use of capitals. Check details like this carefully and correct them BEFORE you go to print!
  • The background works nicely with the bold green colour but the ink splodges are quite busy and distracting when positioned under the text.
  • The calls to action (web address and email) are positioned at the top. But they’re not very clear. They haven’t been given enough space to stand out.
  • The majority of the text and information is low down. This is not the easiest place to read it. Think about a supermarket, how often do you look on the bottom shelf? Potential clients will not bend down to look at an image or read the information placed there.
  • Including images is great. But make a point of them. These ones look like they have been slotted in to fill a space. The white background of the images doesn’t blend in well with the design. A more effective solution would have been to put them in a white band across the stand or one of the white splatter icons for a more seamless look.

And more effective stand design:

Good Stand Design

  • This design is clean and simple. It hasn’t been overcrowded with images or text, leaving plenty of white space. This allows the information to be read quickly and easily.
  • Only basic information has been included. It gives potential customers the chance to figure out what you do and then invites them to come and have a chat to find out more.
  • The logo is a good size with plenty of space to breath. With it being at the top of the stand it will be the first thing to be seen and promote brand recognition.
  • The web address is large and bold. As it is in a different colour from the rest of the text it really stands out. This makes it easy to see from a quick glance.
  • For the background a large green ink splodge has been used to continue the brand image. Simple vector shapes work well as they create a strong impact.
  • By only using vector-based elements, you don’t have to worry about poor quality photography letting your stand down.

If you’re still not feeling confident about setting up your artwork or you simply don’t have the time, we are here to help.

Get in touch to ask about our Design Service.